Unlock deep customer insights with our comprehensive buyer persona taxonomy of 1,820 detailed profiles. Know exactly who your customers are and what motivates them to buy.
Generic demographic data isn't enough. You need to understand the psychology, motivations, and behaviors that drive purchasing decisions.
Our Persona Intelligence Service provides access to the most comprehensive buyer persona taxonomy in the e-commerce industry. With 1,820 meticulously researched and maintained customer profiles spanning 14 major consumer categories, you gain unprecedented insight into who buys whatβand why.
Each persona in our taxonomy includes detailed demographic information, psychographic profiles, shopping behaviors, media consumption habits, brand affinities, and purchase triggers. This isn't theoretical dataβit's built from years of consumer research, transaction data analysis, and behavioral modeling.
Whether you're crafting marketing messages, designing products, or building advertising audiences, persona intelligence transforms guesswork into data-driven decisions. Know your customer before they know you need your product.
Comprehensive persona data that powers smarter marketing decisions
Full access to all 1,820 buyer personas with demographic, psychographic, and behavioral data for each profile.
REST API to match your products to relevant buyer personas automatically, enabling personalized marketing at scale.
Deep analytics showing which personas drive the most value, enabling strategic focus on high-potential segments.
Platform-specific targeting parameters for Facebook, Google, and other ad platforms based on persona profiles.
Messaging frameworks, tone recommendations, and content templates tailored to each persona's preferences.
Regular updates to persona data reflecting evolving consumer trends, new segments, and behavioral shifts.
Real applications that drive measurable business results
Build hyper-targeted ad audiences by matching your product catalog to specific personas. Reduce wasted ad spend by reaching only the people most likely to convert.
Create product descriptions, email campaigns, and landing pages that speak directly to each persona's motivations, pain points, and aspirations.
Use persona insights to identify unmet needs, prioritize features, and design products that resonate with your target customer segments.
Discover adjacent personas who share characteristics with your best customers, opening new market opportunities you may have overlooked.
Choose the level of persona intelligence that fits your business needs
