Understanding Etsy Product Categorization

Etsy is the global marketplace for unique and creative goods, home to over 7 million active sellers and 90 million active buyers. Unlike mass-market platforms, Etsy specializes in handmade items, vintage goods (20+ years old), and craft supplies. Proper categorization on Etsy is essential for connecting your unique creations with buyers who appreciate handcrafted quality.

Etsy's category system is designed specifically for creative entrepreneurs. The taxonomy reflects the types of products that thrive on the platform: handmade jewelry, custom artwork, vintage clothing, craft supplies, personalized gifts, and more. Choosing the right category affects where your listings appear in search results, browse pages, and curated collections.

Our AI categorization tool understands Etsy's unique marketplace dynamics. It considers factors like handmade vs. vintage distinction, craft supply classification, and the nuanced subcategories that help buyers find exactly what they're looking for. Whether you're selling hand-poured candles, vintage mid-century furniture, or beading supplies, we'll identify the optimal Etsy category.

Handmade Expertise

Specialized understanding of handmade product categories from jewelry to home decor to custom art.

Vintage Recognition

Accurate categorization for vintage items with era-appropriate classification and style identification.

Craft Supplies

Proper classification for craft and DIY supplies across all creative disciplines.

SEO Optimization

Categories aligned with Etsy search to maximize discoverability by interested buyers.

Attribute Suggestions

Get recommended attributes and tags based on your category for better listing completion.

Bulk Processing

Categorize your entire shop inventory at once for efficient listing management.

Etsy Category Structure

Etsy organizes listings into main categories and subcategories that reflect the creative nature of its marketplace. Understanding this structure helps you place your products where buyers expect to find them.

Each main category branches into specific subcategories. For example, "Jewelry" includes subcategories like Necklaces, Rings, Earrings, and Bracelets, which further divide into styles (Statement, Minimalist, Bohemian) and materials (Gold, Silver, Gemstone). Selecting the most specific applicable category improves your listing's visibility.

Popular Etsy Categories

Jewelry
Clothing
Home & Living
Art & Collectibles
Craft Supplies
Weddings
Baby
Bags & Purses
Books & Stationery
Electronics
Pet Supplies
Toys & Games

API Integration Guide

Integrate Etsy categorization into your listing workflow. Perfect for shops with large inventories or those migrating from other platforms.

Python
import requests

def categorize_for_etsy(product_description, api_key):
    base_url = "https://www.productcategorization.com/api/ecommerce/ecommerce_category6_get.php"
    params = {
        "query": product_description,
        "api_key": api_key,
        "data_type": "etsy"
    }
    response = requests.get(base_url, params=params)
    return response.json()

# Example: Categorize handmade jewelry
result = categorize_for_etsy(
    "Handmade Sterling Silver Moonstone Pendant Necklace Boho Style",
    "your_api_key_here"
)
print(f"Etsy Category: {result['category']}")
JavaScript
async function categorizeForEtsy(productDescription, apiKey) {
    const baseUrl = 'https://www.productcategorization.com/api/ecommerce/ecommerce_category6_get.php';
    const params = new URLSearchParams({
        query: productDescription,
        api_key: apiKey,
        data_type: 'etsy'
    });
    const response = await fetch(`${baseUrl}?${params}`);
    return response.json();
}

// Example: Categorize vintage item
categorizeForEtsy('1970s Teak Danish Modern Credenza Sideboard', 'your_api_key')
    .then(result => console.log('Etsy Category:', result.category));
cURL
curl -X GET "https://www.productcategorization.com/api/ecommerce/ecommerce_category6_get.php" \
  -d "query=Hand Poured Soy Candle Lavender Vanilla Scent 8oz" \
  -d "api_key=your_api_key_here" \
  -d "data_type=etsy"
5M+
Products Categorized
99.1%
Accuracy Rate
200+
Categories
100+
Languages

Try Etsy Categorization

Enter your handmade, vintage, or craft supply item description to find the perfect Etsy category.

Best Practices for Etsy Categorization

Etsy's search algorithm heavily weighs category placement. Follow these strategies to ensure your handmade and vintage items reach the right audience.

Choose the Most Specific Subcategory
A "Hand-Stamped Sterling Silver Name Necklace" should be in Jewelry > Necklaces > Personalized Necklaces, not just Jewelry. Specific categories attract serious buyers.
Distinguish Handmade vs. Vintage
Etsy has different rules for handmade items (you made it) vs. vintage (20+ years old). Proper category selection reflects this important distinction.
Use Category-Appropriate Tags
Tags should complement your category. If you're in "Boho Jewelry," include tags like "bohemian," "hippie," "festival" to reinforce the classification.
Consider Seasonal Categories
Some items fit well in seasonal categories like "Halloween" or "Christmas." Etsy promotes seasonal items heavily during relevant periods.
Craft Supplies Need Precision
If selling supplies, be specific: "Glass Seed Beads" not just "Beads." Crafters search for exact materials they need.
Review Category Performance
Etsy stats show which categories drive traffic. If a listing underperforms, try our AI to identify potentially better category placements.

Frequently Asked Questions

How do I categorize personalized/custom items on Etsy?
Personalized items typically go in subcategories with "Personalized" or "Custom" designations. For example, a custom name necklace would be in Jewelry > Necklaces > Personalized Necklaces. Our AI recognizes personalization cues in your description.
What's the difference between "Handmade" and regular categories?
Etsy doesn't have separate "handmade" categories—the handmade distinction is a listing attribute, not a category. You still select from standard categories but must accurately represent that you made the item yourself or with your team.
How should I categorize vintage items?
Vintage items (20+ years old) use the same categories as modern items but are marked as "Vintage" in listing settings. A 1960s dress goes in Clothing > Dresses, not a special vintage category. Be sure to select the vintage option when listing.
Can I list in multiple categories on Etsy?
Etsy allows only one category per listing. However, you can create separate listings for different aspects of a product (e.g., a jewelry set as both the set and individual pieces) in appropriate categories.
How does category affect Etsy search ranking?
Category is a significant ranking factor. Etsy's algorithm matches buyer searches to categories first, then evaluates listings within relevant categories. Miscategorization means your listing may not appear in searches where it should.

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