How to Categorize Products for Wehkamp

Understanding Wehkamp Product Categorization

Wehkamp holds a special place in Dutch retail history as one of the Netherlands' oldest and most beloved department stores, operating since 1952. Originally famous for their iconic printed catalog that found its way into millions of Dutch households, Wehkamp has successfully transformed into a leading e-commerce platform while maintaining its reputation for quality products across fashion, home goods, electronics, and lifestyle categories.

The Wehkamp product taxonomy reflects their department store heritage, organizing products across distinct worlds including Dameskleding (women's fashion), Herenkleding (men's fashion), Kinderkleding (children's fashion), Wonen (home), Elektronica (electronics), Sport (sports), and Beauty. Each world contains sophisticated subcategory structures that support both browsing navigation and search-based discovery, enabling the comprehensive shopping experience that has defined Wehkamp for generations of Dutch consumers.

Product categorization on Wehkamp directly impacts visibility in search results, browse navigation, recommendation engines, and the beloved Wehkamp magazine-style editorial content. A correctly categorized cardigan must appear not just in "Women's Sweaters" but within appropriate subcategories for style (casual, business), material (cotton, wool blend), and occasion (everyday, special). Our AI-powered categorization API understands these multi-dimensional classification requirements.

For brands and sellers working with Wehkamp, proper categorization is essential for successful product placement within Wehkamp's curated assortment. Wehkamp maintains specific quality standards and organizational principles that reflect their department store positioning. Miscategorized products may not appear in relevant searches or benefit from Wehkamp's curated collections and editorial features. Our system ensures products align with Dutch consumer expectations and Wehkamp's merchandising philosophy.

Wehkamp's position as a multi-category retailer means products must be classified according to their specific department structures. Fashion items require detailed attribute classification including size, color, material, brand, and style category. Home products need room-based organization and design style classification. Electronics follow specification-based categorization similar to specialist retailers. Our AI models understand each department's unique organizational requirements.

Wehkamp Taxonomy Structure

Wehkamp's product taxonomy follows a department store model with distinct "worlds" for major product categories. Each world contains comprehensive subcategory structures designed for intuitive navigation and detailed product filtering, reflecting decades of experience serving Dutch consumers through both print catalogs and digital platforms.

The fashion departments (Dameskleding, Herenkleding, Kinderkleding) follow detailed clothing taxonomies with subcategories for garment type, occasion, style, and size range. Products are further classified by attributes including material composition, brand tier, and seasonal relevance. Understanding Dutch fashion terminology is essential: "Truien" (sweaters), "Jassen" (jackets), "Jurken" (dresses), and "Broeken" (pants) each have specific subcategory placements.

The Wonen (home) department organizes products by room function and design style, supporting Wehkamp's inspiration-driven home shopping experience. From Woonkamer (living room) through Slaapkamer (bedroom) to Keuken (kitchen), products must be categorized by both functional placement and aesthetic classification. Our AI models understand these dual classification axes.

Popular Wehkamp Categories

Wehkamp continuously refines their taxonomy to reflect Dutch fashion trends, home decor styles, and consumer preferences. Our AI models are regularly updated to incorporate these changes, ensuring your products are always classified according to current Wehkamp standards. This includes understanding seasonal collections, trend-driven subcategories, and special promotional placements.

API Integration Guide

Integrating our Wehkamp categorization API into your application is straightforward. We provide RESTful endpoints that accept product information in Dutch or English and return detailed categorization results including Wehkamp taxonomy paths, confidence scores, and attribute extraction for fashion and home products.

import requests

def categorize_for_wehkamp(product_description, api_key):
    base_url = "https://www.productcategorization.com/api/ecommerce/ecommerce_category6_get.php"
    params = {
        "query": product_description,
        "api_key": api_key,
        "data_type": "wehkamp"
    }
    response = requests.get(base_url, params=params)
    return response.json()

# Example usage
result = categorize_for_wehkamp(
    "Esprit dames trui met V-hals katoen grijs maat M",
    "your_api_key_here"
)
print(f"Category: {result['category']}")

async function categorizeForWehkamp(productDescription, apiKey) {
    const baseUrl = 'https://www.productcategorization.com/api/ecommerce/ecommerce_category6_get.php';
    const params = new URLSearchParams({
        query: productDescription,
        api_key: apiKey,
        data_type: 'wehkamp'
    });
    const response = await fetch(`${baseUrl}?${params}`);
    return response.json();
}

// Example usage
categorizeForWehkamp('Riverdale vloerlamp industrieel zwart metaal', 'your_api_key')
    .then(result => console.log('Category:', result.category));

curl -X GET "https://www.productcategorization.com/api/ecommerce/ecommerce_category6_get.php" \
  -d "query=Tommy Hilfiger heren polo shirt slim fit blauw XL" \
  -d "api_key=your_api_key_here" \
  -d "data_type=wehkamp"