How to Categorize Products for Very UK Marketplace

Understanding Very UK Product Categorization

Very has established itself as one of the United Kingdom's leading online multi-category retailers, operating as part of The Very Group alongside sister brand Littlewoods. Since its launch in 2009, Very has pioneered the digital-first approach to catalogue retail, transforming from a traditional mail-order business into a modern e-commerce powerhouse serving millions of UK customers. The platform offers an exceptionally broad product range spanning fashion, electricals, home and garden, sports and leisure, toys, and beauty, making it a one-stop destination for British consumers seeking quality products with flexible payment options including their signature Buy Now Pay Later services.

The Very marketplace employs a sophisticated hierarchical taxonomy system designed to organize their vast product assortment across fundamentally different product categories. Unlike single-category retailers, Very's taxonomy must accommodate everything from the latest smartphone technology to seasonal garden furniture, from branded fashion apparel to children's toys. This diversity requires a categorization system that maintains consistency across vastly different product types while respecting the unique attributes and shopping behaviors associated with each major department. Products must be precisely categorized to ensure proper placement in Very's browse navigation, search results, curated collections, and importantly, their personalized recommendation algorithms that drive significant customer engagement.

Manual categorization for Very presents substantial complexity due to the platform's exceptional product breadth and the need to maintain categorization consistency across diverse departments. A wireless speaker, for instance, requires different categorization considerations than a winter coat or a garden parasol, yet all must follow Very's unified taxonomy principles. The challenge intensifies when products span multiple potential categories, such as a smart home device that could logically fit within electricals, home, or gift categories. Our AI-powered categorization API navigates this complexity automatically, analyzing product attributes to determine optimal Very category placement across all departments with exceptional accuracy. The system has been extensively trained on Very's multi-category taxonomy and understands the nuanced distinctions that ensure products appear in the most relevant shopping contexts for UK consumers.

Very UK Category Taxonomy System

Very's taxonomy represents one of the most comprehensive multi-category classification systems in UK online retail, organized to facilitate product discovery across dramatically different product types. The taxonomy is structured around major departments including Fashion (Women's, Men's, Kids), Electricals, Home & Garden, Sports & Leisure, Toys & Gaming, and Beauty, with each department containing deep subcategory hierarchies that enable precise product placement.

The Very taxonomy structure reflects modern omnichannel retail practices, combining product-type classifications with brand, occasion, and lifestyle-based organization. Within the Electricals department, for example, products flow from broad categories like "Computing" through to specific product types like "Laptops > Gaming Laptops > 15-inch Gaming Laptops." The depth of categorization varies significantly by department, with fashion items typically requiring attributes like style, fit, and occasion, while electrical products emphasize specifications, brand positioning, and use case. Our AI system comprehensively handles these varying classification requirements, applying department-appropriate categorization logic that reflects how Very customers actually search and browse within each product area.

Key Very Product Categories

Very continuously evolves its taxonomy to accommodate new product technologies, emerging lifestyle trends, and seasonal shopping occasions. Recent expansions have included enhanced smart home categories, sustainable fashion classifications, and expanded gaming sections reflecting the growth of home entertainment. Our AI models are regularly updated to reflect these taxonomy changes, ensuring your products remain correctly categorized as Very introduces new subcategories for emerging product types and shopping trends important to UK consumers.

API Integration Guide

Integrating our Very UK categorization API into your e-commerce workflow is straightforward regardless of your product category focus. The API accepts comprehensive product information including title, description, brand, attributes, and product type indicators, returning detailed categorization results that include the complete Very category path, confidence scores, and alternative classifications.

import requests

def categorize_for_very(product_description, api_key):
    base_url = "https://www.productcategorization.com/api/ecommerce/ecommerce_category6_get.php"
    params = {
        "query": product_description,
        "api_key": api_key,
        "data_type": "very"
    }
    response = requests.get(base_url, params=params)
    return response.json()

# Example usage
result = categorize_for_very(
    "Samsung 65-inch QLED 4K Smart TV QE65Q80C 2024 Model",
    "your_api_key_here"
)
print(f"Category: {result['category']}")

async function categorizeForVery(productDescription, apiKey) {
    const baseUrl = 'https://www.productcategorization.com/api/ecommerce/ecommerce_category6_get.php';
    const params = new URLSearchParams({
        query: productDescription,
        api_key: apiKey,
        data_type: 'very'
    });
    const response = await fetch(`${baseUrl}?${params}`);
    return response.json();
}

// Example usage
categorizeForVery('Dyson V15 Detect Absolute Cordless Vacuum Cleaner', 'your_api_key')
    .then(result => console.log('Category:', result.category));

curl -X GET "https://www.productcategorization.com/api/ecommerce/ecommerce_category6_get.php" \
  -d "query=V by Very Midi Wrap Dress in Floral Print Size 12" \
  -d "api_key=your_api_key_here" \
  -d "data_type=very"