How to Categorize Products for Myer

Understanding Myer Product Categorization

Myer is Australia's largest and most prestigious department store chain, operating over 60 stores nationwide with a rich heritage spanning more than 115 years since its founding in 1900. As a beloved Australian institution, Myer offers a carefully curated selection of premium fashion, beauty, homewares, and lifestyle products from both international luxury brands and emerging Australian designers. For suppliers and brand partners seeking to list products with Myer, understanding their sophisticated category taxonomy is essential for successful product placement within Australia's premier department store environment.

Myer's retail model emphasizes quality, brand authority, and premium customer experience across their extensive department store format. The company's product selection reflects a strategic blend of internationally recognized luxury brands, premium mid-market labels, and exclusive Myer-only offerings. This positioning is reflected in their category taxonomy, which is designed to support the department store shopping experience with clear divisions for Women's Fashion, Men's Fashion, Kids, Beauty, Home, Electronics, and Lifestyle categories, each with extensive subcategorization that reflects the premium nature of their product assortment.

The Women's Fashion division represents Myer's largest and most complex category area, encompassing ready-to-wear from casual to formal, designer collections, seasonal trends, and specialized categories like swimwear, activewear, and intimates. Beauty is another cornerstone division, featuring prestige cosmetics, skincare, and fragrance from major luxury houses alongside Australian beauty brands. The Home division spans premium homewares, bed and bath, kitchen, dining, and decorative accessories. Additional divisions cover Men's Fashion, Kids and Nursery, Electronics and Small Appliances, and Toys and Entertainment.

Accurate product categorization within Myer's taxonomy directly impacts product visibility across their physical stores and growing online marketplace. Myer's website navigation, search functionality, and personalized recommendations all rely on accurate category assignment. Products in incorrect categories may miss visibility during key promotional periods like the Myer Stocktake Sale, Mid-Season Sale, or Christmas campaigns. Additionally, Myer's loyalty program and marketing communications target customers based on category interests, making proper categorization essential for reaching the right customer segments. Our AI-powered categorization API has been specifically trained on Myer's complete taxonomy structure, enabling precise automatic classification aligned with Australia's premier department store standards.

Myer Category Taxonomy

Myer organizes their extensive product catalog around traditional department store divisions, each with sophisticated subcategorization designed to support both in-store navigation and digital discovery. The taxonomy reflects their premium positioning and extensive brand partnerships with clear organization for fashion, beauty, home, and lifestyle categories.

The Women's Fashion division encompasses multiple distinct category areas. Clothing subcategories include Dresses, Tops, Pants, Skirts, Jackets and Coats, Knitwear, and Denim, each further divided by occasion (workwear, casual, evening) and style attributes. Designer and premium brands have dedicated sections within categories. Accessories cover Handbags, Shoes, Jewelry, Watches, Scarves, and Sunglasses with brand and price-point organization. Specialized categories handle Swimwear, Activewear, Sleepwear, and Lingerie with size range and style differentiation.

The Beauty division mirrors Myer's in-store beauty hall organization with categories for Makeup (face, eyes, lips, brushes), Skincare (cleansers, moisturizers, treatments, masks), Fragrance (women's, men's, niche), Haircare, and Men's Grooming. Brands are prominently featured within category navigation. The Home division spans Bed and Bath (sheets, towels, quilts), Kitchen and Dining (cookware, dinnerware, glassware), Home Decor (cushions, throws, art), and Furniture. Electronics includes premium tech, audio, and small appliances. Kids categories cover Clothing, Toys, and Nursery essentials.

Key Myer Categories

Myer continuously refines their category structure to reflect fashion trends, new brand partnerships, and evolving customer preferences. Seasonal categories for events like Myer Fashion Festival, Stocktake Sales, and Christmas have enhanced visibility. Our AI models are updated regularly to incorporate taxonomy changes and seasonal structures, ensuring products maintain optimal categorization throughout the retail calendar.

API Integration Guide for Myer

Integrating our Myer categorization API enables automatic classification of products across all Myer divisions. The API returns detailed categorization including the department, category path, and relevant attributes specific to Myer's premium department store requirements.

import requests

def categorize_for_myer(product_description, api_key):
    """Categorize a product for Myer department store taxonomy."""
    base_url = "https://www.productcategorization.com/api/ecommerce/ecommerce_category6_get.php"
    params = {
        "query": product_description,
        "api_key": api_key,
        "data_type": "myer"
    }
    response = requests.get(base_url, params=params)
    return response.json()

# Example usage for fashion product
result = categorize_for_myer(
    "Zimmermann Silk Floral Midi Dress Resort Collection 2024",
    "your_api_key_here"
)
print(f"Category: {result['category']}")

async function categorizeForMyer(productDescription, apiKey) {
    const baseUrl = 'https://www.productcategorization.com/api/ecommerce/ecommerce_category6_get.php';
    const params = new URLSearchParams({
        query: productDescription,
        api_key: apiKey,
        data_type: 'myer'
    });
    const response = await fetch(`${baseUrl}?${params}`);
    return response.json();
}

// Example usage for beauty product
categorizeForMyer('Estee Lauder Advanced Night Repair Serum 50ml', 'your_api_key')
    .then(result => console.log('Category:', result.category));

curl -X GET "https://www.productcategorization.com/api/ecommerce/ecommerce_category6_get.php" \
  -d "query=Sheridan 1000TC Egyptian Cotton Queen Sheet Set White" \
  -d "api_key=your_api_key_here" \
  -d "data_type=myer"