How to Categorize Products for Meesho Marketplace

Understanding Meesho Product Categorization

Meesho has revolutionized India's e-commerce landscape by empowering millions of resellers to build their own businesses through social commerce. With over 150 million users and a network spanning across Tier 2, Tier 3, and rural India, Meesho offers unprecedented reach for suppliers and manufacturers. Proper product categorization is the foundation for success on this unique platform, ensuring your products reach the right resellers who can effectively market them to their social networks.

The Meesho marketplace operates on a fundamentally different model compared to traditional e-commerce platforms. Resellers browse the catalog, select products that resonate with their audience, and share them through WhatsApp, Facebook, Instagram, and other social channels. This social commerce model means that accurate categorization directly impacts whether your products get discovered by the right resellers who understand and can effectively sell your specific product type. A kurti supplier miscategorized under Western wear will miss connecting with resellers whose customer base specifically seeks traditional Indian ethnic wear.

Meesho's category taxonomy is specifically designed for the Indian market, with deep specialization in categories like ethnic wear, sarees, kurtis, and other products that dominate the platform's sales. The taxonomy also accounts for regional preferences and price points that matter to Meesho's primarily value-conscious consumer base. Our AI-powered categorization API understands these nuances, ensuring your products are placed in categories that maximize visibility to resellers who can drive real sales. The system recognizes that a cotton printed kurti has different categorization requirements than a georgette party wear kurti, even though both fall under women's ethnic wear.

For suppliers managing large catalogs, manual categorization becomes an enormous burden that creates bottlenecks in listing new products. Every delay in proper categorization means missed opportunities as resellers cannot discover and start selling your products. Our enterprise API eliminates this bottleneck by providing instant, accurate categorization that scales with your catalog size. Whether you're listing fifty products or fifty thousand, the system maintains consistent accuracy and processes categorization requests in under one hundred milliseconds, enabling real-time integration with your inventory management systems.

Meesho Category Taxonomy Structure

Meesho's product taxonomy is structured to reflect the shopping patterns and preferences of Indian consumers, with particular emphasis on categories that drive the platform's core business. The hierarchy is designed to help resellers quickly find products that match their audience's preferences, from traditional ethnic wear to modern fashion accessories, home decor to electronics.

The taxonomy follows a hierarchical structure starting from broad departments like Women's Fashion, Men's Fashion, Kids, Home & Kitchen, Beauty & Health, and Electronics. Each department branches into increasingly specific subcategories. For example, Women's Fashion contains Ethnic Wear, Western Wear, Lingerie & Sleepwear, and more. Ethnic Wear further divides into Sarees, Kurtis & Kurtas, Dress Materials, Lehenga Cholis, Salwar Suits, and other traditional garments. This granular structure ensures products reach resellers specializing in specific product types.

Popular Meesho Categories

Understanding Meesho's category-specific attributes is equally important. Each category has required and optional attributes that suppliers must fill in accurately. For sarees, this includes fabric type, length, blouse piece inclusion, work type, and occasion. For electronics, it includes specifications, warranty information, and compatibility details. Our AI not only identifies the correct category but also suggests relevant attributes based on the product description, streamlining the entire listing process.

API Integration Guide

Integrating our Meesho categorization API into your supplier workflow is straightforward. The API accepts product information including title, description, and optional image URLs, returning detailed categorization results formatted for Meesho's supplier portal. The system supports both individual product requests and bulk processing for catalog uploads.

import requests

def categorize_for_meesho(product_description, api_key):
    base_url = "https://www.productcategorization.com/api/ecommerce/ecommerce_category6_get.php"
    params = {
        "query": product_description,
        "api_key": api_key,
        "data_type": "meesho"
    }
    response = requests.get(base_url, params=params)
    return response.json()

# Example usage for ethnic wear
result = categorize_for_meesho(
    "Women Rayon Printed Straight Kurti with 3/4 Sleeves Casual Wear",
    "your_api_key_here"
)
print(f"Category: {result['category']}")
print(f"Confidence: {result['confidence']}")

async function categorizeForMeesho(productDescription, apiKey) {
    const baseUrl = 'https://www.productcategorization.com/api/ecommerce/ecommerce_category6_get.php';
    const params = new URLSearchParams({
        query: productDescription,
        api_key: apiKey,
        data_type: 'meesho'
    });
    const response = await fetch(`${baseUrl}?${params}`);
    return response.json();
}

// Example usage for saree
categorizeForMeesho('Banarasi Silk Saree with Zari Work Wedding Party Wear', 'your_api_key')
    .then(result => console.log('Category:', result.category));

curl -X GET "https://www.productcategorization.com/api/ecommerce/ecommerce_category6_get.php" \
  -d "query=Cotton Bedsheet Double Bed with 2 Pillow Covers King Size" \
  -d "api_key=your_api_key_here" \
  -d "data_type=meesho"