Categorize for the modern Debenhams Marketplace

Succeeding on the Debenhams.com Marketplace

The iconic Debenhams brand has been reborn as a dynamic online marketplace, powered by industry-leading technology from Mirakl and Boohoo Group. For brands in the fashion, beauty, and home sectors, this presents a massive opportunity. Success on this curated platform depends on flawless product presentation, and that starts with accurate categorization.

When a shopper is looking for a 'black midi dress with puff sleeves', your product needs to be correctly listed under 'Womenswear > Dresses > Midi Dresses' with the right style attributes. On a trend-driven platform like Debenhams.com, getting these details right is the difference between being a bestseller and being invisible. Our AI is specifically trained to understand the nuances of fashion and beauty products, from hemlines and necklines to formulations and finishes.

Manually assigning categories and attributes across thousands of fashion and beauty SKUs is a significant operational challenge. It's slow, prone to inconsistency, and struggles to keep up with fast-moving trends. Miscategorization means your products won't appear in relevant filters or curated edits, leading directly to lost sales. Our API automates this entire process, ensuring your brand is perfectly positioned to capture customer attention.

The Debenhams.com Taxonomy

The Debenhams marketplace taxonomy is designed to create an inspirational and easy-to-navigate shopping experience. It's structured around key departments like Womenswear, Menswear, Beauty, and Home, with deep, attribute-rich subcategories.

This structure allows customers to filter and discover products with a high degree of specificity. For a beauty product, the path could be 'Beauty > Skincare > Cleansers > Face Washes > For Oily Skin'. Placing your product correctly in this hierarchy is the first and most important step to success.

Key Debenhams Departments

Debenhams.com is constantly adding new brands and product types, and the taxonomy evolves to match. Our AI models are retrained in near real-time to keep your listings perfectly in sync.

API Integration for Brands

Integrate our categorization AI directly into your product lifecycle. Our API is built for the speed and scale that fashion and beauty brands require.

import requests

def categorize_for_debenhams(product_name, description, api_key):
    base_url = "https://www.productcategorization.com/api/ecommerce/ecommerce_category6_get.php"
    params = {
        "query": f"{product_name} - {description}",
        "api_key": api_key,
        "data_type": "debenhams-uk"
    }
    response = requests.get(base_url, params=params)
    return response.json()

# Example usage
result = categorize_for_debenhams(
    "Floral Print V-Neck Midi Dress",
    "A beautiful floral midi dress with a flattering v-neck and short puff sleeves. Made from sustainable viscose.",
    "your_api_key_here"
)
print(f"Category: {result['category']}")

async function categorizeForDebenhams(productName, description, apiKey) {
    const baseUrl = 'https://www.productcategorization.com/api/ecommerce/ecommerce_category6_get.php';
    const params = new URLSearchParams({
        query: `${productName} - ${description}`,
        api_key: apiKey,
        data_type: 'debenhams-uk'
    });
    const response = await fetch(`${baseUrl}?${params}`);
    return response.json();
}

// Example usage
categorizeForDebenhams('Vitamin C Radiance Serum', 'A powerful 15% Vitamin C serum to brighten and even skin tone.', 'your_api_key')
    .then(result => console.log('Category:', result.category));

curl -X GET "https://www.productcategorization.com/api/ecommerce/ecommerce_category6_get.php" \
  -d "query=Mens Slim Fit Chino Trousers, Navy Blue, 32W 32L" \
  -d "api_key=your_api_key_here" \
  -d "data_type=debenhams-uk"