How to Categorize Products for Croma

Understanding Croma Product Categorization

Croma, owned by Tata Sons' retail arm Infiniti Retail, stands as India's first large-format specialist electronics retail chain with over five hundred stores across the country and a robust online presence. With a curated selection of over six thousand electronics and home appliance SKUs from leading global and Indian brands, Croma offers consumers a trusted destination for technology purchases. For electronics brands and vendors, accurate product categorization is essential for visibility on Croma's platform, where customers expect precise technical specifications and category organization that enables informed purchasing decisions.

The consumer electronics category presents unique categorization challenges that require deep understanding of technical specifications, product variants, and technology standards. A smartphone must be categorized by operating system, storage capacity, display type, and processor generation. A television requires classification by display technology, screen size, resolution, and smart platform. A washing machine needs categorization by loading type, capacity, energy rating, and wash programs. These technical attributes determine subcategory placement and directly impact customer discovery through specification-based filtering that electronics shoppers heavily rely upon.

Croma's taxonomy reflects how Indian consumers research and purchase electronics. The platform organizes products by primary category like Smartphones, Laptops, Televisions, and Appliances, then subdivides by brand, specifications, features, and price segment. This multi-dimensional structure enables customers to compare products with similar specifications and make informed decisions. Our AI categorization system understands these technical nuances and accurately extracts specifications from product descriptions, ensuring your products appear in the right categories with correct technical attributes for optimal discoverability.

For electronics brands managing extensive product portfolios with multiple variants, configurations, and specifications, manual categorization is error-prone and time-consuming. A single laptop model might have ten variants based on processor, RAM, storage, and display configurations, each requiring distinct specification-based categorization. Our enterprise API handles this complexity automatically, extracting technical specifications, identifying product variants, and ensuring accurate categorization that matches Croma's structured taxonomy and specification-based filtering requirements.

Croma Category Taxonomy Structure

Croma's product taxonomy is designed for specification-conscious electronics shoppers who compare products based on technical attributes. The hierarchy balances broad category organization with deep specification-based subcategories, enabling customers to filter products by exact technical requirements. Understanding this structure is essential for effective product placement and customer discovery.

The platform organizes products into primary departments including Phones & Wearables, Computers & Tablets, TVs & Speakers, Cameras & Accessories, Kitchen Appliances, Home Appliances, Personal Care, and Gaming. Each department contains specification-driven subcategories. For example, Phones & Wearables contains Smartphones subdivided by operating system, brand, storage capacity, and RAM. Computers & Tablets contains Laptops organized by processor generation, display size, and form factor. This granular organization enables precise product matching with customer requirements.

Popular Croma Categories

Croma places strong emphasis on technical specifications for filtering and comparison. Products must be tagged with accurate specifications including processor type, storage capacity, RAM, display size, resolution, energy rating, and technology standards. Our AI system extracts these specifications from product descriptions and model numbers, ensuring accurate attribute population that enables customers to find products matching their exact technical requirements through Croma's specification-based filters.

API Integration Guide

Integrating our Croma categorization API into your electronics product workflow is straightforward. The API accepts product information including name, description, specifications, and model numbers, returning detailed categorization results formatted for Croma's taxonomy. The system handles technical specification extraction, variant identification, and category mapping automatically.

import requests

def categorize_for_croma(product_description, api_key):
    base_url = "https://www.productcategorization.com/api/ecommerce/ecommerce_category6_get.php"
    params = {
        "query": product_description,
        "api_key": api_key,
        "data_type": "croma"
    }
    response = requests.get(base_url, params=params)
    return response.json()

# Example usage for electronics
result = categorize_for_croma(
    "Samsung Galaxy S24 Ultra 5G 256GB 12GB RAM Titanium Black",
    "your_api_key_here"
)
print(f"Category: {result['category']}")
print(f"Specifications: {result.get('specs', {})}")

async function categorizeForCroma(productDescription, apiKey) {
    const baseUrl = 'https://www.productcategorization.com/api/ecommerce/ecommerce_category6_get.php';
    const params = new URLSearchParams({
        query: productDescription,
        api_key: apiKey,
        data_type: 'croma'
    });
    const response = await fetch(`${baseUrl}?${params}`);
    return response.json();
}

// Example usage for laptop
categorizeForCroma('Apple MacBook Pro 14 M3 Pro 18GB 512GB Space Black', 'your_api_key')
    .then(result => console.log('Category:', result.category));

curl -X GET "https://www.productcategorization.com/api/ecommerce/ecommerce_category6_get.php" \
  -d "query=LG 65 inch OLED 4K Smart TV webOS Magic Remote 2024" \
  -d "api_key=your_api_key_here" \
  -d "data_type=croma"