How to Categorize Products for About You Marketplace

Understanding About You Product Categorization

About You has emerged as one of Europe's most innovative fashion e-commerce platforms, revolutionizing how consumers discover and purchase clothing, shoes, and accessories through its highly personalized shopping experience. Founded in Hamburg in 2014, About You operates across 26 European markets and has built its success on understanding individual style preferences through advanced algorithms and influencer-driven content. The platform's approach to product categorization reflects this personalization focus, combining traditional fashion taxonomy with trend-driven collections, style-based filtering, and occasion-based organization that helps customers find products matching their unique fashion identity.

The About You taxonomy system represents a sophisticated approach to fashion classification that balances broad accessibility with deep personalization capabilities. Unlike traditional fashion retailers that organize products primarily by garment type, About You's categorization incorporates style aesthetics (Casual, Business, Elegant, Sporty, Streetwear), occasion contexts (Everyday, Work, Party, Wedding, Vacation), trend associations (Current Season Trends, Sustainable Fashion, Designer Collaborations), and detailed attribute filtering for fit, material, pattern, and color. This multi-dimensional organization enables the platform's recommendation engine to surface relevant products across various customer touchpoints, from browse navigation to personalized feeds and style inspiration content.

For sellers and brands working with About You, accurate product categorization directly impacts visibility in the platform's sophisticated discovery ecosystem. Products that are properly categorized appear in relevant browse paths, search results, trend collections, and algorithmic recommendations that drive significant traffic. Miscategorization can result in products being invisible to their target audience or appearing in inappropriate contexts that damage brand perception. Our AI-powered categorization API understands About You's fashion-forward taxonomy and helps ensure products are classified to maximize discoverability while maintaining brand alignment with the platform's style-conscious customer base.

About You's commitment to sustainability and emerging designer support also influences its categorization structure. The platform features dedicated pathways for sustainable fashion, Fair Wear certified products, vegan materials, and conscious collections that appeal to environmentally aware consumers. Similarly, emerging designer and exclusive collaboration products receive special category treatment that surfaces them in curated shopping experiences. Our categorization system recognizes these sustainability markers and special collection attributes, ensuring products are properly classified to benefit from About You's emphasis on responsible fashion and creative partnerships.

About You Category Taxonomy System

About You's product taxonomy reflects its position as a personalized fashion destination that speaks to style-conscious European consumers. The platform organizes its extensive catalog through multiple overlapping classification systems that work together to power both traditional category browsing and sophisticated algorithmic recommendations. Understanding these interconnected taxonomies is essential for achieving optimal product visibility across the platform's discovery touchpoints.

The primary taxonomy follows gender-based top-level organization with Damen (Women), Herren (Men), and Kinder (Kids) categories, each subdividing into garment types: Bekleidung (Clothing), Schuhe (Shoes), Accessoires (Accessories), and Sportswear. Within each garment type category, products are further organized by specific item type (Kleider, Tops, Hosen, Jacken, Sneaker, Stiefel, etc.) and then by style characteristics. This hierarchical structure enables customers to navigate through progressively specific categories while the platform simultaneously applies style, occasion, and trend filters that cross-cut the primary hierarchy.

About You's secondary taxonomy layers include Style Collections (Casual Looks, Office Outfits, Party Mode, Streetwear Style), Trend Categories (Seasonal Trends, Influencer Picks, New Arrivals, Sale), Occasion Contexts (Alltag, Business, Freizeit, Festlich, Sport), and Attribute Filters (Material, Pattern, Color, Fit, Length, Neckline). Products may appear in multiple style collections and trend categories simultaneously while maintaining their primary hierarchical placement. Our AI categorization system provides recommendations for both primary category placement and relevant secondary classifications.

Key About You Product Categories

About You continuously evolves its taxonomy to reflect emerging fashion trends, seasonal shifts, and changing consumer preferences. The platform introduces new trend collections, style categories, and curated shopping experiences throughout the year. Products aligned with current trends and seasonal themes receive enhanced visibility through editorial content, influencer partnerships, and algorithmic promotion. Our AI models are regularly updated to recognize these evolving trend categories and ensure products are positioned to benefit from About You's dynamic merchandising approach.

API Integration Guide

Integrating our About You categorization API into your fashion product management system enables automated classification optimized for Europe's most personalized fashion platform. Our RESTful endpoints accept detailed product information including style descriptors, material composition, and brand positioning, returning comprehensive categorization results with About You-specific category paths and trend alignment recommendations.

import requests

def categorize_for_aboutyou(product_description, api_key):
    base_url = "https://www.productcategorization.com/api/ecommerce/ecommerce_category6_get.php"
    params = {
        "query": product_description,
        "api_key": api_key,
        "data_type": "aboutyou"
    }
    response = requests.get(base_url, params=params)
    return response.json()

# Example usage
result = categorize_for_aboutyou(
    "Damen Oversized Blazer kariert Boyfriend Fit schwarz-weiß Wolle",
    "your_api_key_here"
)
print(f"Category: {result['category']}")

async function categorizeForAboutYou(productDescription, apiKey) {
    const baseUrl = 'https://www.productcategorization.com/api/ecommerce/ecommerce_category6_get.php';
    const params = new URLSearchParams({
        query: productDescription,
        api_key: apiKey,
        data_type: 'aboutyou'
    });
    const response = await fetch(`${baseUrl}?${params}`);
    return response.json();
}

// Example usage
categorizeForAboutYou('Herren Sneaker Low weiß Leder minimalistisch Clean Look', 'your_api_key')
    .then(result => console.log('Category:', result.category));

curl -X GET "https://www.productcategorization.com/api/ecommerce/ecommerce_category6_get.php" \
  -d "query=Midi Kleid Blumenmuster V-Ausschnitt Sommerkleid luftig" \
  -d "api_key=your_api_key_here" \
  -d "data_type=aboutyou"