Automate product listings on Westfield Direct with AI-powered taxonomy classification. Built for retailers and brands selling through Unibail-Rodamco-Westfield's digital marketplace connecting premium shopping destinations with online consumers across Europe and the Americas.
{
"product": "Designer Leather Handbag",
"marketplace": "westfield_direct",
"category": {
"id": "FASHION_BAGS_HANDBAGS",
"path": ["Fashion", "Bags", "Handbags", "Designer"],
"confidence": 0.96
}
}Westfield Direct represents Unibail-Rodamco-Westfield's digital marketplace initiative, extending the premium shopping center experience into e-commerce. The platform connects retailers located within Westfield shopping destinations with consumers seeking the curated retail experience associated with these iconic shopping centers. For participating retailers and brands, mastering Westfield Direct's product taxonomy enables seamless integration between physical store inventory and digital marketplace presence.
The Westfield Direct taxonomy mirrors the curated retail experience of physical Westfield centers, organizing products across fashion, beauty, home, electronics, and lifestyle categories. Unlike pure-play e-commerce platforms, categorization must align with the premium positioning of Westfield destinations, ensuring products display within appropriate quality tiers and alongside comparable retail offerings.
Fashion represents the core category strength of Westfield Direct, reflecting the fashion-forward positioning of Westfield shopping centers globally. The taxonomy supports premium and contemporary fashion categorization with depth appropriate for department stores and specialty retailers. Products categorize not just by type but by style positioning, enabling filtered browsing that maintains the curated shopping center experience online.
Westfield Direct operates across multiple geographic regions with localized taxonomy requirements. European operations spanning France, UK, Germany, and other markets require appropriate language support and regional category conventions. American operations across the US maintain separate taxonomy structures reflecting different retail category traditions and consumer expectations.
Our API supports multi-region categorization with automatic localization based on target market. Products can receive category recommendations for specific Westfield regions or across the entire platform footprint. Regional sizing conventions, language preferences, and category naming all adapt automatically to target market requirements.
Single API call returns localized category recommendations for all Westfield regions with automatic translation.
Products categorize within appropriate premium, contemporary, or accessible tiers matching physical store positioning.
Categorization aligned with physical store inventory systems for seamless omnichannel operations.
Brand recognition ensures luxury and designer products receive appropriate premium category placement.
Awareness of Westfield promotional calendars and seasonal campaign category structures.
Products can associate with specific Westfield centers for local inventory and click-and-collect visibility.
Fashion categorization on Westfield Direct requires understanding of the diverse retail mix present in Westfield centers. Department store offerings spanning multiple brands categorize differently than single-brand boutiques or specialty retailers. Our API understands retailer context and adjusts categorization depth and style accordingly, ensuring products display appropriately within the broader Westfield retail ecosystem.
Luxury and designer fashion receive premium category positioning that separates high-end offerings from contemporary or accessible alternatives. Westfield centers often feature luxury wings or premium retail zones, and digital categorization mirrors this physical organization. Products from recognized luxury houses categorize with appropriate prestige positioning.
Accessories including bags, jewelry, watches, and small leather goods maintain detailed taxonomy structures reflecting their importance in shopping center retail. Each accessory category supports multi-dimensional classification by style, price tier, brand positioning, and material quality. Luxury accessories receive distinct treatment from fashion accessories, maintaining the quality tier separation expected by Westfield shoppers.
Beauty retail forms a significant component of Westfield center offerings, from department store beauty halls to specialty fragrance boutiques. The taxonomy supports prestige beauty positioning that distinguishes luxury cosmetics and fragrances from mass-market alternatives. Products categorize with appropriate tier positioning based on brand recognition and retail channel.
Fragrance categorization receives particular attention given its importance in premium retail. Products classify by scent family, concentration, brand tier, and gender targeting. Limited editions and exclusive releases receive appropriate specialty categorization that highlights their collectible nature.
Skincare and cosmetics categorize with ingredient awareness and brand positioning that enables filtered browsing by skin concern, product type, and quality tier. Premium skincare from luxury houses appears separately from clinical or mass-market alternatives, maintaining the curated beauty experience expected at Westfield destinations.
import requests
def categorize_for_westfield(product_data, regions=None):
"""Categorize products for Westfield Direct marketplace"""
response = requests.post(
"https://api.productcategorization.com/v1/categorize",
headers={
"Authorization": "Bearer YOUR_API_KEY",
"Content-Type": "application/json"
},
json={
"title": product_data["title"],
"description": product_data["description"],
"brand": product_data["brand"],
"marketplace": "westfield_direct",
"regions": regions or ["US", "UK", "FR"],
"attributes": {
"retailer": product_data.get("retailer"),
"tier": product_data.get("tier"),
"center_id": product_data.get("center_id")
}
}
)
return response.json()
# Example: Multi-region categorization
products = [
{"title": "Cashmere Wrap Coat", "brand": "Max Mara", "tier": "luxury"},
{"title": "Leather Crossbody Bag", "brand": "Coach", "tier": "contemporary"},
{"title": "Eau de Parfum 100ml", "brand": "Chanel", "tier": "prestige"}
]
for product in products:
result = categorize_for_westfield(product)
for region, category in result['region_categories'].items():
print(f"{region}: {category['path']}")const categorizeForWestfield = async (productData, regions = null) => {
const response = await fetch(
'https://api.productcategorization.com/v1/categorize',
{
method: 'POST',
headers: {
'Authorization': 'Bearer YOUR_API_KEY',
'Content-Type': 'application/json'
},
body: JSON.stringify({
title: productData.title,
description: productData.description,
brand: productData.brand,
marketplace: 'westfield_direct',
regions: regions || ['US', 'UK', 'FR'],
attributes: {
retailer: productData.retailer,
tier: productData.tier,
center_id: productData.centerId
}
})
}
);
return response.json();
};
// Multi-region catalog processing
const processForRegions = async (items, regions) => {
const results = await Promise.all(
items.map(item => categorizeForWestfield(item, regions))
);
return results;
};curl -X POST https://api.productcategorization.com/v1/categorize \
-H "Authorization: Bearer YOUR_API_KEY" \
-H "Content-Type: application/json" \
-d '{
"title": "Italian Leather Loafers",
"brand": "Tod'\''s",
"marketplace": "westfield_direct",
"regions": ["US", "UK", "FR", "DE"],
"attributes": {
"tier": "luxury",
"material": "leather",
"made_in": "Italy"
}
}'Enter a product title to see multi-region category recommendations
Beyond fashion and beauty, Westfield centers feature diverse retail offerings spanning home goods, electronics, toys, and specialty lifestyle products. The taxonomy supports these categories with appropriate depth for department store and specialty retailer inventory. Products categorize within retail contexts that match their physical store placement.
Electronics and technology products from Westfield center retailers require technical specification parsing for accurate categorization. Consumer electronics, mobile devices, gaming equipment, and smart home products each maintain distinct category structures with appropriate attribute requirements. Brand tier recognition ensures premium electronics appear appropriately positioned.
Home goods and furnishings categorize with attention to style aesthetics and quality positioning. Products from premium home retailers appear in elevated category positions, while more accessible home goods categorize within appropriate price tier segments. This tier separation maintains the diverse retail experience of physical Westfield centers.
Westfield Direct supports omnichannel retail operations including click-and-collect, ship-from-store, and local delivery. Categorization must support these fulfillment options by associating products with specific Westfield centers where they're available. Our API supports center-level inventory categorization that enables location-based shopping experiences.
Seasonal and promotional campaigns across Westfield centers create temporary category structures that products should appear within. Holiday shopping, seasonal sales, and center-wide promotions each generate campaign-specific categories. The API includes awareness of major retail moments and returns appropriate campaign category recommendations.
Local market preferences influence category naming and organization across different Westfield regions. European markets may organize categories differently than American locations, and the API handles these regional variations automatically. Products receive appropriately localized categorization based on target market.
Yes, our API supports all Westfield Direct regions across Europe and the Americas. Products can receive localized category recommendations for specific regions or across the entire platform footprint with automatic language and naming convention adaptation.
Products from department stores that carry multiple brands receive appropriate multi-brand categorization. The API understands retailer context and adjusts category depth and positioning based on whether products come from single-brand boutiques or multi-brand department stores.
Yes, products can include center identifiers for location-specific categorization that supports click-and-collect and local inventory visibility. The API returns category recommendations appropriate for each center's specific retail mix and regional market.
Our brand database includes comprehensive luxury brand recognition. Products from recognized luxury houses receive appropriate premium tier categorization that separates them from contemporary or accessible alternatives, maintaining the quality tier organization expected at Westfield destinations.
The API includes awareness of major retail moments and Westfield promotional calendars. Products receive seasonal campaign category recommendations alongside permanent taxonomy placement, enabling visibility within holiday shopping, seasonal sales, and promotional collections.