Automate product listings across the URBN brand portfolio with AI-powered taxonomy classification. Built for brands and vendors selling through Urban Outfitters, Anthropologie, Free People, and Nuuly with unified categorization intelligence spanning fashion, home, and lifestyle products.
{
"product": "Vintage Wash Denim Jacket",
"marketplace": "urban_outfitters",
"category": {
"id": "WOMENS_JACKETS_DENIM",
"path": ["Women's", "Jackets & Coats", "Denim Jackets"],
"confidence": 0.96
}
}Urban Outfitters Inc, trading as URBN, operates a portfolio of distinctive lifestyle brands that share operational infrastructure while maintaining unique market positions and aesthetic identities. For brands and wholesale partners selling through this ecosystem, understanding how product categorization differs across Urban Outfitters, Anthropologie, Free People, and Nuuly proves essential for successful multi-brand selling strategies.
Each URBN brand targets a specific consumer segment with its own taxonomy structure reflecting distinct shopping behaviors and aesthetic preferences. Urban Outfitters serves younger consumers seeking trend-driven fashion and eclectic home décor. Anthropologie attracts a more mature, bohemian-minded audience interested in elevated casual fashion and artisanal home goods. Free People positions as a lifestyle brand centered on movement, wellness, and free-spirited fashion. Understanding these positioning differences directly influences how products should categorize within each brand's taxonomy.
The Urban Outfitters taxonomy emphasizes trend-forward categorization with frequent seasonal and cultural moment collections. Products don't just categorize by garment type but also by lifestyle context, vintage inspiration, and subcultural affiliation. A denim jacket might appear in traditional Women's outerwear categories while simultaneously surfacing in '90s Throwback or Festival Season collections based on styling and design attributes.
Trend-driven youth fashion and eclectic home
Elevated bohemian fashion and artisanal home
Movement and lifestyle-focused fashion
Rental subscription service
Anthropologie's taxonomy reflects its positioning as a more sophisticated lifestyle destination. Fashion categories emphasize elevated basics, occasion dressing, and bohemian elegance rather than trend-driven fast fashion. Home categories feature artisanal positioning with emphasis on unique designs, handcrafted elements, and curated collections. Products suitable for Anthropologie require categorization that respects this elevated positioning rather than generic fashion classification.
Free People maintains distinct taxonomy structures for its fashion and movement (FP Movement) divisions. Fashion products categorize with emphasis on boho aesthetics, layering potential, and festival-ready styling. Movement products require athletic apparel categorization with yoga, running, and training distinctions while maintaining Free People's distinctive aesthetic positioning that differs from mainstream athletic brands.
Single API call returns category recommendations for all URBN brands, enabling efficient multi-channel listing.
AI understands bohemian, vintage, minimalist, and other style aesthetics that influence brand-specific placement.
Full taxonomy support for home décor, furniture, kitchen, bath, and lifestyle categories beyond fashion.
Awareness of URBN seasonal moments and cultural collections affecting product visibility and placement.
Category mapping for Nuuly's rental subscription service with appropriate rental-relevant attributes.
Specialized categorization for Free People Movement athletic and wellness products.
Fashion categorization across URBN brands requires understanding of multiple classification dimensions beyond basic garment type. Products categorize by silhouette, occasion, style aesthetic, fabric qualities, and fit characteristics. A maxi dress might further classify by neckline, sleeve style, print type, and occasion suitability (casual, wedding guest, vacation, festival) for comprehensive filtering and discovery.
Denim products receive particularly detailed categorization reflecting URBN's strength in this category. Jeans classify by rise (low, mid, high), fit (skinny, straight, wide, boyfriend, mom), wash treatment (raw, light, medium, dark, vintage, distressed), and style details (cropped, frayed, embellished). This multi-dimensional classification enables the precise filtered browsing that URBN shoppers expect.
Vintage and secondhand products appearing on Urban Outfitters require distinct categorization that separates authentic vintage pieces from vintage-inspired new production. The taxonomy maintains separate vintage collections with era-specific categorization (70s, 80s, 90s, Y2K) while new products with vintage aesthetic receive appropriate style tagging without misrepresentation.
Anthropologie's home categories represent a significant revenue driver requiring sophisticated categorization. Furniture categorizes by room, function, style, and material with particular attention to artisanal and handcrafted attributes. Decorative objects, textiles, tableware, and storage solutions each maintain detailed taxonomy structures that reflect Anthropologie's curated aesthetic approach.
Kitchen and dining products span both brands with different positioning approaches. Urban Outfitters emphasizes quirky, design-forward pieces appealing to apartment-dwelling younger consumers. Anthropologie positions elevated, often European-inspired kitchenware with premium materials and artisanal origins. Our API understands these positioning differences and recommends brand-appropriate categorization.
Beauty and personal care products complete the lifestyle offering across URBN brands. Product categorization distinguishes between skincare, makeup, haircare, bath, and fragrance while accounting for the natural, clean, and wellness-focused positioning that characterizes URBN's beauty selection. Brand values around sustainability and ingredient consciousness influence category placement.
import requests
def categorize_for_urbn(product_data, brands=None):
"""Categorize products for URBN brand portfolio"""
response = requests.post(
"https://api.productcategorization.com/v1/categorize",
headers={
"Authorization": "Bearer YOUR_API_KEY",
"Content-Type": "application/json"
},
json={
"title": product_data["title"],
"description": product_data["description"],
"brand": product_data["brand"],
"marketplace": "urban_outfitters_inc",
"target_brands": brands or ["urban_outfitters", "anthropologie", "free_people"],
"attributes": {
"category": product_data.get("category"),
"aesthetic": product_data.get("aesthetic"),
"occasion": product_data.get("occasion")
}
}
)
return response.json()
# Example: Multi-brand categorization
products = [
{"title": "Floral Midi Wrap Dress", "category": "dresses", "aesthetic": "bohemian"},
{"title": "Vintage Graphic Band Tee", "category": "tops", "aesthetic": "vintage"},
{"title": "Seamless High-Rise Legging", "category": "activewear", "brand": "FP Movement"}
]
for product in products:
result = categorize_for_urbn(product)
for brand, category in result['brand_categories'].items():
print(f"{brand}: {category['path']}")const categorizeForURBN = async (productData, brands = null) => {
const response = await fetch(
'https://api.productcategorization.com/v1/categorize',
{
method: 'POST',
headers: {
'Authorization': 'Bearer YOUR_API_KEY',
'Content-Type': 'application/json'
},
body: JSON.stringify({
title: productData.title,
description: productData.description,
brand: productData.brand,
marketplace: 'urban_outfitters_inc',
target_brands: brands || ['urban_outfitters', 'anthropologie', 'free_people'],
attributes: {
category: productData.category,
aesthetic: productData.aesthetic,
occasion: productData.occasion
}
})
}
);
return response.json();
};
// Multi-brand catalog processing
const processForAllBrands = async (items) => {
const results = await Promise.all(
items.map(item => categorizeForURBN(item))
);
return results;
};curl -X POST https://api.productcategorization.com/v1/categorize \
-H "Authorization: Bearer YOUR_API_KEY" \
-H "Content-Type: application/json" \
-d '{
"title": "Macrame Wall Hanging",
"marketplace": "urban_outfitters_inc",
"target_brands": ["urban_outfitters", "anthropologie"],
"attributes": {
"category": "home_decor",
"style": "bohemian",
"material": "cotton"
}
}'Enter a product title to see multi-brand category recommendations
Nuuly, URBN's clothing rental subscription service, requires specific categorization considerations for products entering the rental pool. Products must meet durability and care requirements suitable for repeated rental cycles, influencing which items from vendor catalogs become Nuuly-eligible. Our API identifies attributes affecting rental suitability including fabric care requirements, construction quality, and style versatility.
Rental categorization emphasizes versatility and styling potential, as Nuuly members seek pieces that work across multiple occasions and wardrobes. Products receive occasion-flexibility ratings based on their styling potential, with versatile pieces receiving priority positioning. Our API analyzes product attributes to assess rental appeal and suggests appropriate category placements within Nuuly's discovery-focused taxonomy.
Size inclusivity has become increasingly important across URBN brands, with extended sizing initiatives requiring appropriate category structure support. Products available in extended size ranges receive proper sizing attribute mapping that ensures visibility within size-filtered browsing. The API recognizes size range specifications and categorizes products with appropriate size inclusivity attributes.
URBN has expanded sustainability initiatives across its brand portfolio, creating new category structures for conscious fashion and responsibly-sourced products. Products with sustainability certifications, recycled materials, or ethical production attributes receive appropriate categorization within sustainability-focused collections. Our API recognizes these attributes and returns sustainability category recommendations where applicable.
Brand values around inclusivity, sustainability, and social responsibility increasingly influence product positioning across URBN platforms. Products from certified B-Corps, minority-owned businesses, or with specific social impact attributes may receive enhanced visibility through values-aligned category placements. The API identifies relevant certifications and brand values affecting category recommendations.
Seasonal and cultural moment collections create temporary category structures that require timely categorization awareness. Festival season, back-to-school, holiday gifting, and cultural celebrations each generate collection-specific categories where relevant products should appear. Our API includes awareness of URBN's promotional calendar and suggests appropriate seasonal category placements.
Yes, our API returns category recommendations for all URBN brands in a single response. You can specify which brands to include or request recommendations for the entire portfolio. Each brand receives appropriate category mapping reflecting its unique taxonomy and positioning.
The API understands each URBN brand's distinct aesthetic positioning. Products are analyzed for style attributes (bohemian, vintage, minimalist, athletic) and matched to appropriate brand contexts. A product might receive different category recommendations for Urban Outfitters versus Anthropologie based on aesthetic fit.
Yes, Free People Movement products receive specialized athletic apparel categorization. The API distinguishes between yoga, running, training, and lifestyle athletic categories while maintaining Free People's distinctive bohemian athletic aesthetic that differs from mainstream sportswear.
The API provides comprehensive home categorization for both Urban Outfitters and Anthropologie. This includes furniture, décor, kitchen, bath, and lifestyle categories with brand-appropriate positioning that reflects each retailer's distinct home aesthetic.
Products can be assessed for Nuuly rental suitability with attributes indicating rental-friendliness, care requirements, and versatility. The API identifies products likely to perform well in rental contexts and provides appropriate category recommendations for Nuuly's discovery-focused browsing experience.