Automate fashion listings on The Iconic with AI-powered product taxonomy. Built for fashion brands, wholesalers, and marketplace sellers targeting Australia and New Zealand's premier fashion destination serving millions of style-conscious consumers.
{
"product": "Floral Maxi Dress",
"marketplace": "theiconic",
"category": {
"id": "WOMENS_DRESSES_MAXI",
"path": ["Women", "Clothing", "Dresses", "Maxi Dresses"],
"confidence": 0.97
}
}The Iconic has established itself as Australia and New Zealand's dominant online fashion destination, offering an unparalleled selection of over one thousand brands spanning contemporary fashion, designer collections, activewear, and lifestyle products. For fashion brands and marketplace sellers looking to capture the ANZ market, mastering The Iconic's sophisticated product taxonomy represents a fundamental requirement for success in this competitive marketplace.
The Iconic's taxonomy structure reflects the sophisticated browsing behaviors of Australian and New Zealand fashion consumers. Unlike more utilitarian retail platforms, The Iconic positions itself as a curated fashion destination where product discovery happens through style exploration rather than simple category drilling. This influences how products must be categorized to appear in relevant editorial contexts, trend collections, and personalized recommendations alongside traditional category navigation.
Women's fashion constitutes The Iconic's largest category universe, requiring nuanced subcategorization that goes far beyond basic garment types. Dresses alone span multiple taxonomic branches including occasion wear (cocktail, formal, wedding guest), length (mini, midi, maxi), style (bodycon, A-line, wrap, shirt dress), and seasonal relevance. Each classification dimension affects where products appear in filtered searches and how they surface in algorithmic recommendations to style-conscious shoppers.
The Iconic maintains strict brand tier stratification that influences product visibility and positioning throughout the platform. Designer and premium contemporary brands occupy elevated positions within category hierarchies, ensuring luxury consumers can browse without encountering mass-market alternatives. Understanding this tier system proves essential for proper categorization that respects brand positioning while maximizing appropriate audience reach.
Our API recognizes brand tier positioning for over eight hundred fashion brands represented on The Iconic, automatically adjusting category recommendations to match brand status. Products from premium Australian designers like Zimmermann or international luxury houses categorize into elevated subcategories with appropriate luxury signifiers. Contemporary brands receive mid-tier positioning, while accessible fashion brands categorize into volume-focused segments without quality implications affecting placement.
Men's fashion on The Iconic has grown substantially as the platform expanded beyond its women's-focused origins. The men's taxonomy now rivals women's in depth and sophistication, covering everything from tailoring and suiting to streetwear and active lifestyle. Menswear categorization requires understanding male shopping behaviors that often differ from women's browse-heavy patterns, with men more frequently searching for specific item types and filtering by function.
AI trained on Australian fashion trends understands local style preferences, seasonal patterns, and market-specific terminology.
Automatic brand recognition and tier classification ensures products appear alongside appropriate competitors.
Built for reversed Australian seasons with appropriate summer/winter classification aligned to ANZ retail calendars.
Full support for Australian sizing standards with automatic conversion from US, UK, and European size systems.
Bulk processing capabilities for large seasonal drops and brand catalog uploads with consistent accuracy.
Extraction of style attributes including silhouette, neckline, sleeve length, and occasion for enhanced filtering.
Footwear represents a major category for The Iconic with particularly deep taxonomy requirements. Women's shoes span hundreds of subcategories organized by style (heels, flats, boots, sandals, sneakers), occasion (casual, workwear, evening, bridal), heel height and type, toe shape, and material. Each attribute influences both category placement and filtering visibility, requiring comprehensive extraction from product data.
Designer footwear from luxury brands demands appropriate elevated categorization that separates premium offerings from accessible fashion alternatives. Australian consumers shopping The Iconic for designer shoes expect curated experiences where investment pieces appear alongside comparable quality levels. Our API ensures footwear from premium brands categorizes into appropriate tier segments while maintaining visibility within broader style categories.
Accessories including bags, jewelry, watches, sunglasses, and other fashion additions each maintain distinct taxonomy structures. Bag classification considers style (tote, crossbody, clutch, backpack), size, material, and brand positioning. Jewelry spans fine jewelry, fashion jewelry, and costume pieces with appropriate tier separation. The API understands these distinctions and categorizes accessories with proper attribute extraction for The Iconic's filtering requirements.
The Iconic's activewear category has grown substantially as athleisure became mainstream fashion. The taxonomy distinguishes between performance athletic wear designed for specific sports and lifestyle activewear intended for everyday casual wear. Running, yoga, gym training, swimming, and outdoor activities each maintain dedicated subcategories with sport-specific attribute requirements.
Australian brands like Lorna Jane and P.E Nation have elevated activewear into fashion-forward territory, requiring categorization that positions these products appropriately within both athletic and fashion contexts. Products from fashion-athletic brands may appear in activewear categories while also surfacing in lifestyle and trend collections. Our API understands this dual positioning and returns multiple category recommendations where appropriate.
Kids fashion on The Iconic spans newborn through teen, with age-appropriate category structures at each stage. Baby categories focus on practical functionality with growth stage organization. Children's categories balance fashion with durability considerations. Teen categories increasingly mirror adult fashion taxonomy as style consciousness develops. Size range awareness ensures products categorize into appropriate age segments.
import requests
def categorize_for_theiconic(product_data):
"""Categorize fashion products for The Iconic"""
response = requests.post(
"https://api.productcategorization.com/v1/categorize",
headers={
"Authorization": "Bearer YOUR_API_KEY",
"Content-Type": "application/json"
},
json={
"title": product_data["title"],
"description": product_data["description"],
"brand": product_data["brand"],
"marketplace": "theiconic",
"attributes": {
"gender": product_data.get("gender"),
"color": product_data.get("color"),
"material": product_data.get("material")
}
}
)
return response.json()
# Example: Categorize fashion collection
collection = [
{"title": "Silk Wrap Midi Dress", "brand": "Zimmermann", "gender": "women"},
{"title": "Leather Chelsea Boots", "brand": "R.M.Williams", "gender": "men"},
{"title": "High-Rise Yoga Leggings", "brand": "Lorna Jane", "gender": "women"}
]
for item in collection:
result = categorize_for_theiconic(item)
print(f"{item['title']}: {result['category']['path']}")const categorizeForTheIconic = async (productData) => {
const response = await fetch(
'https://api.productcategorization.com/v1/categorize',
{
method: 'POST',
headers: {
'Authorization': 'Bearer YOUR_API_KEY',
'Content-Type': 'application/json'
},
body: JSON.stringify({
title: productData.title,
description: productData.description,
brand: productData.brand,
marketplace: 'theiconic',
attributes: {
gender: productData.gender,
color: productData.color,
material: productData.material
}
})
}
);
return response.json();
};
// Process seasonal collection
const processCatalog = async (items) => {
const results = await Promise.all(
items.map(item => categorizeForTheIconic(item))
);
return results;
};curl -X POST https://api.productcategorization.com/v1/categorize \
-H "Authorization: Bearer YOUR_API_KEY" \
-H "Content-Type: application/json" \
-d '{
"title": "Oversized Linen Blazer",
"brand": "Country Road",
"marketplace": "theiconic",
"attributes": {
"gender": "women",
"material": "linen",
"occasion": "workwear"
}
}'Enter a fashion product title to see real-time The Iconic classification
The Iconic has expanded significantly into beauty and lifestyle categories, offering skincare, makeup, haircare, and wellness products alongside fashion. The beauty taxonomy follows industry-standard category structures while adapting to Australian regulatory requirements for cosmetic products. Premium beauty brands receive appropriate elevated positioning, while accessible beauty appears in volume-focused segments.
Beauty categorization requires product type specificity that distinguishes between serums and moisturizers, foundation types and coverage levels, fragrance concentrations and scent families. Our API extracts these beauty-specific attributes from product descriptions, ensuring cosmetics and skincare categorize with sufficient detail for The Iconic's filtering requirements. Australian consumers expect to filter skincare by skin concern, makeup by finish type, and fragrance by scent profile.
Lifestyle and home categories represent newer additions to The Iconic's offering, targeting fashion-conscious consumers interested in curated home products. Homewares, candles, stationery, and gifts categorize within lifestyle sections with appropriate positioning relative to fashion content. These categories require style-aware classification that matches The Iconic's editorial aesthetic rather than generic homeware categorization approaches.
Australian seasons run opposite to the Northern Hemisphere, creating unique seasonal classification requirements. Winter collections arrive when Northern Hemisphere retailers launch summer, requiring seasonal awareness that correctly interprets seasonal product descriptions from international brands. Our API automatically adjusts for Southern Hemisphere timing, ensuring products categorize into appropriate seasonal segments for Australian retail calendars.
Occasion wear classification proves particularly important for The Iconic's positioning as a fashion destination. Wedding guest dresses, race day outfits, holiday party wear, and resort collections each occupy distinct taxonomy positions with seasonal relevance. Understanding these occasion contexts helps categorize products beyond simple garment type classification into lifestyle moments where The Iconic excels.
Sale and promotional categorization follows The Iconic's markdown cadence, with major sale events corresponding to Australian retail calendar milestones. End-of-season clearance, mid-year sales, and Black Friday events each create temporary category structures where products must appear alongside permanent taxonomy placements. The API returns both standard categories and promotional category recommendations during relevant periods.
Yes, our API fully supports The Iconic's operations across both Australia and New Zealand. Category structures are unified across markets, and the API handles currency, sizing, and regional terminology variations automatically for seamless ANZ marketplace operations.
The API includes Southern Hemisphere seasonal awareness, automatically adjusting seasonal category assignments for Australian retail calendars. Summer products in July, winter collections in January, and appropriate seasonal transitions are all correctly handled for the ANZ market.
The API includes comprehensive size conversion between Australian, US, UK, and European sizing systems. Products with international sizing are automatically mapped to Australian equivalents, ensuring consistent size attribute assignment across your catalog.
Our brand database includes comprehensive coverage of Australian and New Zealand fashion brands from emerging designers to established luxury houses. Brand tier classification ensures local designers receive appropriate premium positioning alongside international counterparts.
The API recognizes sustainability attributes and ethical fashion certifications, returning appropriate category recommendations for The Iconic's Considered edit and sustainable fashion collections. Products with verified sustainability credentials receive dual categorization in both standard and sustainable category structures.